Thursday, 3 June 2010
Tuesday, 11 May 2010
20 Things You Should Share On Social Media « Jeffbullas's Blog
I recently participated on a marketing panel where the discussion topic was titled “Digital and Online. What’s Next” and a lot of the discussion and questions were about social media and social mediamarketing.
There is a distinct trend within digital marketing called “content marketing” that has emerged as marketing continues to evolve that is facilitated by social media.
Social media allows information to be shared and amplified by online word of mouth…also sometimes called “world of mouth”. Previously the only way you could share information was through actual word of mouth in your town or village square either face to face or telephone. Social media with its ease of use and it’s power to share information virally to many friends at once is changing the marketing landscape.
Many marketers have not picked up this emerging trend of content marketing as it is not currently mainstream.
Hubspot is one of several B2B Technology companies that have developed a technology platform that leverages the “Content Marketing” through optimizing and promoting that content through Search Engine Optimization and Social Media.
So we now have 3 New Pillars of Marketing and they are.
- Content including text , video and powerpoint presentations amongst many other types of media
- SEO (Search Engine Optimization).. to facilitate that content to be found by people using search engines such as Google.
- Social Media.. to amplify and leverage the content through online word of mouth
A recent guest post on the Hubspot blog by Zack Urlocker covers how effective this type of marketing has become when he said.
” When Sun Microsystems acquired MySQL in 2008, we applied the same techniques (inbound marketing through content) across Sun’s entire product line of software, servers and storage. The results were significant. In the course of a year, we increased the lead volume by 100x and created a pipeline of revenue approaching a $500 million annual run rate.” ..Now that is a B2B marketing strategy that is worth pursuing.
Also Lee Odden from Top Rank Blog adds to the discussion and takes a closer look at enhancing your content marketing with a post title ” 10 Steps to Optimize Your Content Marketing Strategy“ that is certainly a great read on the topic.
I recently wrote a post titled “30 Things You Shouldn’t Share on Social Media” which highlighted some of the negative aspects of social media.
To be positive I decided that I should list “20 things you should share on social media” that can assist your business to be viewed as a leader in its industry and drive inquiry and sales and help you get found online.
So here is a list that might assist you with what things you should be sharing as a business on social media.
20 Things You Should Share On Social Media
- YouTube Videos reviewing products or showing how to construct a product for DIY
- Photos of events, exhibitions and post them on Flickr
- If you are a creative business and create images and art also put them on Flickr or other social media sharing sites
- Audio recordings of your online videos put them on your website or blog
- PDF documents of offline archived information that is appropriate to put online
- Slideshare presentations
- Graphs
- Infographics
- Webinars
- Podcasts
- Music if you are a musician
- Text format of your video blog posts
- Microsoft Office Documents
- Notes displaying keypoints from your power point presentations
- Newsletters
- Press releases about your brand
- News items about your company
- Your Bookmarking such as Delicious, Stumbleupon and Digg
- Competitions shouldn’t be just advertised on traditional Mass Media but shared via social media ..have a look at Ford’s Fiesta competition
- Share your humour.. mix up your serious content with some humourous photo’s, articles and even cartoons
Every one of these different types of content or “digital assets” can be published on multiple social media channels that are appropriate to leverage your content by world of mouth.
What content are you sharing on social media and can you do it better?
- Posts from your blog
- What you are passionate about in your business
Possibly related posts: (automatically generated)
Monday, 10 May 2010
30 Things You Should Not Share On Social Media « Jeffbullas's Blog
I don’t know whether you have started to notice that a lot of people are wanting help with their cows and ducks on Facebook (and I am finding it a touch annoying as I am not fond of cows) and is due to a very popular online game called Farmville. What promptedme to write this list germinated when the few Farmville updates turned into a stream and then into a raging torrent. On Facebook you can actually turn this stream off in the settings section which is a good thing as I have stopped counting sheep when trying to go to sleep and started counting bovines… by the way Mashable have a post that shows you how to block those fascinating Farmville updates.
- 80 million players.
- It’s been named social networking game of the year.
- It’s played by people young and old
- It’s bigger than Twitter.)
So what have the settings for controlling Farmville streams have to do with not sharing certain things on Facebook. Well there are settings on Facebook that allow your updates to be made very public or private and Facebook’s latest privacy changes in the last few months have actually made more information and photos public in its bid to open up the previously very private walled garden of Facebook (unless you go back to your settings and reset the privacy controls) in its bid to compete with Twitters real time open stream of information in this increasingly competitive social media world as more marketers start implementing social media marketing campaigns like Ford, General Motors and Tourism Queensland (Best Job In The World).So to protect your reputation, personal brand, your bank account and your privacy you need to be very careful what you write and post on social media channels.30 Things You Should Not Share on Social Media
- What chook you’re are plucking or cow you are milking on Farmville on Facebook
- How many you have killed on Mafia wars or where they are buried.. again on Facebook
- Party photos showing you inebriated or a hand placed where it shouldn’t be
- That you are having a party.. you might get more guests than you counted on
- Photos revealing you flirting with the bosses wife at the annual work Christmas party
- That you are having an affair
- That you are thinking of having an affair
- Complaints about your boss
- That you hate your job and want to leave.. you might get your wish.. involuntarily
- Don’t share photos or an event that reveals that you were not sick that day at work
- That are you are planning to take a sickie
- Drama with your friends
- Issues with your parents
- Passwords.. unless you have more money than brains
- Hints about passwords like dogs names
- Images and videos of your children
- Updates on Facebook after you have escaped from Jail and on the run (don’t laugh it has happened)
- Revealing your thoughts about a court case… when on jury duty
- Don’t link personal sites to professional business sites like LinkedIn.. don’t mix business with pleasure
- Financial information such as how much money you do or don’t have in your bank account
- Personal Information
- How to get more friends or followers.. it already sounds like a scam
- You are leaving on a holiday
- The dates you are away on your holiday
- Your daily schedule.. burglars have know to use these little hints to their advantage
- Showing you doing something stupid .. not good for personal branding
- Your bodily functions
- Revealing extreme views on Race, Religion or politics
- What you had for breakfast
- Finally, If you are not comfortable about it … don’t share it
Do you have more things you think that should not be shared on Social Media networks?
Wednesday, 5 May 2010
adaptive path » blog » Leah Buley » Things to do at the beginning of each project
It’s been said that the two hardest parts of a project are the beginning and the end. In the middle, it’s often perfectly clear what should have gone differently at the start. But when you’re kicking off a project, you’re often so preoccupied trying to establish cordial working relationships and understand the nature of the project that some of the trivial but essential details get neglected. That’s too bad, because it’s often the trivial essentials that build trust.
Below, I share my list of things to do at the beginning of each project. Most of these items were added to my list in a jagged, bloody scrawl mid-way through a project—which is to say that are born from the painful backlash of minutia neglected. But enough about me! I’d love to hear what you’ve learned about how to successfully start projects. Please share. (N.B.: Below, I use the term “client” a lot. Insert “project sponsor,” “product manager,” or other head honcho title of choice.)
Planning
- Ask the client about review cycles. Ask who will be involved in reviewing the work and how long they’ll need to digest and give feedback. Are they quick decision makers who give feedback in the same meeting? Do they need private time set aside to consider what you’ve shared, and then a follow up meeting to give their feedback? Whatever they need, quantify it (e.g., 12 hours, 1 day, 3 days) and then account for it into the project schedule.
- Plan for a mid-point triage period. Even if you think things will go swimmingly, you’ll need it. Treat this as unstructured time for resolving lingering design questions. If possible, this should be face-to-face time when you get the the whole team together (including clients) and poke a stick at the designs (in the interest of making them better, of course!).
- Identify dedicated roles on the client team. At a minimum, you need to know who has 1) project management responsibilities, and 2) sign off responsibilities. We have these roles on the AP side of things, but we also ask our clients to fill these roles on their side.
Pre-Kickoff
- Agree on a file naming convention. My current favorite is [client]_[deliverable]_[OPTIONAL subpart]_[date].[ext]. Whatever you pick, make sure everyone on the team is on board with it.
- Agree on software you’ll be using as a team. We go back and forth a lot between Omnigraffle and various Adobe CS products. That’s ok project-to-project, but within a project, that just adds overhead for unnecessary file wrangling.
- Create a big calendar. Put it somewhere where everyone can see it, like a whiteboard or a flip chart. Put the basic project timeline on the calendar, including week number, deliverable dates, work holidays, and when people will be out of the office. Encourage everyone to add notes to it as the project goes along.
- Setup your project management system. We use Basecamp, but of course there are lots of good systems out there. Try to remember that your client may have a strong focus on deliverables as the measure of the how the project is going, so figure out a way to make it very easy for them to find (and then refind) the latest version of the deliverables. In Basecamp, that might mean creating a message for each deliverable and then keeping a history of the deliverable in the comments of that message, with the latest version always attached in the body of the message.
- Set up a recurring meeting with the buyer or project sponsor. Even if you don’t know what you’ll talk about, it’s good to have that face time on the calendar. It establishes a precedent and a way to get in touch with them if and when you really need it.
- Decide on an issue management protocol. Will there always be a an issue list that lives in some discoverable place? Who has final say on whether an issue is closed, and on what schedule will issues be reviewed?
- Identify known risks. Brainstorm activities or tools to mitigate them.
- Create “this week” and “next week” signs. Pick a prominent spot on the wall and put up 2 signs: one that says “this week,” and one that says “next week.” As the weeks roll on, put whatever you’re supposed to be working on this week in the “this week” spot. And put whatever you’re supposed to be working on next week in the “next week” spot. When you feel overwhelmed by the amount of work left to be done, look at the “this week” sign and feel calm.
Week 1
- Review the plan with the client. Sit down with the client or project sponsor and talk through the statement of work. (Presumably you did this with them before they agreed to start the project, but do it again anyway.) Point out maximums and minimums. Explain what each activity and deliverable is. Show examples from past projects so they have a picture in their heads of what they’ll be receiving. Call attention to points in the project that are likely to be sticky. Assure them that this is common, and you’ll guide them through it. Ask them to have patience and a sense of humor. Promise you’ll do the same.
- Get a list of everyone who will be involved in any way. Ask the client to provide a list of all people on the project team. Ask them to indicate who should be interviewed as a stakeholder, who has veto power, who has all the information, who’s likely to disagree with the project goals, etc.
- Gather inspiration. Begin collecting screenshots, clippings from magazines, photos snapped with your camera phone—anything that gives you even a morsel of an idea for your project. With your project on your brain, try to thoughtfully observe the world.
During
- Communicate a lot. Use the back channel. Call people up and ask them how they think it’s going. If you have important information, try to think of everyone who will be impacted by it, and then try to share it, in whatever form is appropriate. Give senior or influential people previews before any “big reveals” to avoid unpleasant surprises during the Big Presentation.
- Think in terms of “us,” not “them.” Remember that your most important responsibility is to help the rest of the team be successful. A rising tide lifts all boats.
This entry was posted on Wednesday, April 28th, 2010 at 3:20 pm and is filed under Collaboration, Communication, Deliverables, Management, Methods, Organizations, Project Management, The Big Picture, Tips & Tricks, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Securing Corporate Sponsorship for Events
Speaking from personal experience I know how difficult it can be to secure event sponsorship, particularly if you are involved in a new event with no track record of success. I came across the following article on www.eventplanning.about.com.
It’s some top tips and advice from Christine Jacob, senior manager of corporate sponsorships in the Mayor’s Office of Special Events in Chicago who has been involved in the highly successful Chicago Taste Festival (the model for the Belfast Taste and Music Festival – run by the enigmatic Connie Cunningham of Cunningham Events).
The Belfast Taste and Music Festival will take place again this year in Botanic Gardens 5th – 8th August.
Even though Christine is talking about a huge, internationally recognised food event, the information here still applies – no matter how small you think your event is. Sponsors all want the same thing – return on investment. So keep reading – I hope you take something from it.
Corporate sponsors play a significant role in the planning and execution of any community festival. For the Taste of Chicago 2007, a total of 69 sponsors across 12 different sponsorship categories supported the event.
Christine Jacob, senior manager of corporate sponsorships in the Mayor’s Office of Special Events in Chicago, supports numerous programs throughout the year. But for the Taste, her goal is to identify sponsors and secure/negotiate terms early to help maximize the event’s total revenue.
Sponsorship categories at the Taste include the following:
- Presenting ($750,000)
- Family Village ($125,000)
- 3rd of July ($125,000)
- Official Credit Card ($90,000)
- Taste Stage ($90,000)
- Concert: 1 per night (customized)
- Gourmet Dining Pavilion ($50,000)
- Dining Pavilion ($40,000)
- Participating ($30,000)
- On-Site: 10 days ($25,000)
- On-Site: 1 day ($5,000)
- Media: in-kind value ($120,000)
Of course, sponsors are savvy and measure the benefits of participating in a community festival against their own business objectives.
For example, some sponsors use the Taste as an opportunity to brand themselves with some of the entertainment options to expand their visibility with event attendees. The result: Humana Senior Pavilion, Dominick’s Cooking Corner, Gallo Wine Pavilion (part of Gourmet Dining).
How to Secure Sponsors
Because the Taste of Chicago is an established annual event, sponsorship renewals typically begin in September for the following year with contract commitments by December.
“We’re fortunate that Taste is what it is,” Jacob explains. “People call us – which is great. It’s a marketer’s dream to be part of Taste.”
When the programming committee for the Taste meets each year in the fall, they consider new programming areas and that’s when the sponsorship team begins to integrate these ideas into the their platform.
In 2007, the Taste included three new areas: Goin’ Green Pavillion, Sports Pavilion, and a International Pavilion. If a sponsor isn’t identified, the category is simply sponsored by the city, and the benefits are measured and used to find a sponsor for the following year (as long as the for the next year.
If sponsors do not commit by year end or drops out for any reason, it’s time for the sponsorship team to pursue new sponsors.
“That could mean cold calls and pitches,” Jacobs explains. “For example, if an automotive sponsor drops out, we’ll approach another automotive sponsor who we’ve worked with in the past.”
For those approaching sponsorship for the first time or those who are holding a previous organized event that is now annualized, Jacobs offers the following tips:
- Even if you’re not successful, try to secure a first year sponsor.
- Sponsorships must be identified as part of the initial planning phase.
- Brainstorm program elements early to allow maximum time to secure sponsors.
- Identify the value of each category; reinforce the benefits of a previously held program and its sponsorship levels.
- Create a fact sheet for each property/individual sponsorship category.
- Offer higher level sponsors the right of first refusal. Majority of sponsors are either participatin or onsite. Many
- Renew all sponsorships at least six months prior to the event.
- Secure new/replacement sponsors at least three months prior to the event.
- Hold weekly or regular meetings to communicate sponsor status and renewals.
Common Elements in a Sponsorship Package
Sponsors consider return on investment (ROI) when measuring the value of sponsorships. And the most important elements include awareness and financial benefits.
Nevertheless, event planners who organize community events such as a food festival will determine sponsorship levels and direct benefits from the organizer to help support those ROI objectives. Depending on the sponsorship level, visibility included in the Taste may include any portion or all of the following:
- Signage/banner opportunities (stage, railing, towers, street pole, etc.)
- Corporate logo on main stage
- Category exclusivity
- Promotional tent
- Advertisement in program materials
- Status level on event brochure
- Corporate logo on event advertisements
- Corporate logo at ticket windows
- Mentions in radio advertising
- Priority seating tickets
- Use of corporate hospitality tents
- Main stage presentations
- Main stage mentions
- Opportunity to bring inflatable for increased visibility
- Corporate press releases with event press kits
- Parking and delivery permits
- Invitations to press preview party
- Opportunity to distribute pre-approved sample items
Benefits of Sponsorship
While “cash” may seem like the most obvious reason to secure sponsors, many other benefits exist for incorporating sponsorship categories into a community food festival, according to Jacob:
- Concert sponsorship helps bring top name artists.
- Corporate sponsorships enhance programming.
The Value of In-Kind Offers
To be sure, sponsoring an established event like the Taste is beneficial to both sponsor and organizer, so in-kind offers can sometimes be viewed as cash. Some examples that Jacob suggests include the following:
- Media sponsors to provide TV, radio and print advertising.
- Radio sponsors to offset talent expenses.
- Airline sponsors to provide seats for out of town entertainment.
- Hotels to provide complimentary guest rooms for entertainment.
Another important factor when identifying sponsors for a family event: “We do not have any ‘sin’ categories. We avoid tobacco and sex related sponsors,” Jacob says. “And because this is a food festival, no food sampling is allowed.”
For anyone who is considering an event like this for the first time, Jacob recommends doing a lot of research, and suggests that planners consider using an experienced firm to find out how other people do it.
“As far as creating something new, I’d research comparable events. Network as much as possible. You cannot use the same pricing and benefits, but try to compare apples to apples.”
Jacobs also recommends IEG, an international provider of independent research, consulting, training and analysis on sponsorship, as a good source for information.
The whatsonni blog has been recommended to me quite a few times but this is the first time that I have actually taken the time to read it - Sorry Jackie :-) The title obviously caught my eye because BizCamp Craigavon is this weekend. The thing that really caught my attention though is the issue of 'Sin Categories' of sponsors - they have ruled out tobacco and sex related sponsors - has got me thinking about who we wouldn't let sponsor a BizCamp - any thoughts??
Tuesday, 4 May 2010
How to Create a Killer Local Partner Team Program from Duct Tape Marketing
This article originally appeared on AMEX OPENForum
Everybody needs a little help from their friends. Businesses large and small can benefit greatly from the partnering mindset, particularly hyper local businesses.The partnering mindset is simply a business point of view that suggests a great deal of the organization’s marketing mix will involve seeking out and activating business partners with the same ideal client target.
Understand that this thinking in full form takes in a bigger view than simply referring business to each other.
A total local partner mindset is an approach that starts with your product and service offerings and carries through to both making and give referrals as a total team effort.
There are a number of components involved in the creation of an effective program.
Recruit and introduce – the first step is to recruit your team and introduce them to your program and business. One of the best ways to identify good teammates is to ask your current customers to name other businesses they like to buy from. You don’t want just anyone as a partner, these need to be people you can also confidently refer business to.
Next, send them a letter outlining your plans and inviting them to tell you the best way to introduce their business to your customers – that usually gets their attention.
Create content opportunities – Invite your partners to contribute to your newsletter, act as a guest on your podcast or blog. Giving your partners exposure by way of content gets them exposure and you content. Consider taking this up a notch and create a group blog optimized for all of the partners.
Conduct video interviews – Set a meeting with your partners and use the opportunity to record an introduction video so you can have content to run on your website letting the world know about your partners. This will show you mean business.
Acquire special offers – Get your partners to contribute a product or service that you can use as a way to enhance your offering. Free business cards for every logo purchased or free flowers when you make a reservation for dinner, free tickets to give away in y our marketing, or free HVAC check-up when you get some plumbing work. This is a great way to promote your partners while adding real appeal to what your marketing. Make sure you create real perceived value here.
Make referrals – Make it a habit to consciously go out of your way to refer business to your partners. Don’t wait for people to ask, do it as part of your Monday routine. This is how you become someone that lots of great providers want to partner with, but you also increase your value to your customers by consistently helping get what they need in every aspect of their life.
Rate and review – If at all possible become of a customer of every one of your partners. This will make you a much more authentic referral sources (as a user) and allow you to test and filter the truly great experiences. Follow-up on this by actively writing reviews and ratings on Yelp and other online sites.
Create events – Figure out how to bring your partners together to network and create deeper engagement. Let each partner have a day where they educate everyone in the network. Create workshops and offer to conduct them for your partner’s customers. Develop a day devoted to topics that your partners can present useful information on and have everyone promote the event.
With just a little bit of creativity any organization can tap the awesome power of a partner network as a substantial lead and customer generator.
I think that if more small businesses locally banded together and helped promote each others businesses we would all be much better off!!
I actively work with 3/4 other businesses, and make a point of discussing with my clients their needs that could be handled by my business network. This adds value to my clients but also helps to promote my network.
Perhaps you could spend a few minutes today thinking about the complementary businesses to yours in the local area and consider how you could help their business!!
Monday, 3 May 2010
Creating Facebook Pages Customers Will Want To Join
Patrick Sexton’s mad. He’s so sick of Facebook fan requests that the mere thought of them makes him want to projectile vomit. If that doesn’t ruin your appetite for lunch, he even designed a gross little graphic to go with it. You should go check it out. But then come back.
If we’re being honest, most of us can sympathize with Patrick. Those of us in the marketing world have found ourselves spammed with Facebook fan page invites from “friends” since their early inception. The simple truth is that most fan pages ARE vomit-inducing. They’re not engaging, they don’t offer people anything of value and they serve as yet another way for brands to show they don’t belong in social media in the first place But it doesn’t have to be that way! What if we committed to creating pages that were valuable and that people would want to fan (or like)?
Here are some ways we can make Facebook fan pages better, instead of banishing them.
Offer Specialized Content
Offering specialized content is a very powerful way to get users to fan and follow your brand on Facebook. Last night I asked my Twitter followers what would make a Facebook fan page interesting enough that they’d voluntarily join it. Users like @matt_siltala, @skypulsemedia and @nicknerbonne were among a large majority that said, for them, it was all about specialized content like coupons and discount codes. Many brands are already on board with this. Not so long ago, Victoria Secret gave away free undies; Squishable, my source for all things stuffed, offers coupons as its page hits certain milestones; and many local restaurants also use their Fan page as a way to offer discounts on products or services through printable coupons.
But specialized content is more than just coupons. Going back to Squishable, their Facebook fan page houses offers tons user-submitted fan photos of people enjoying their squishable pals that you can’t see anywhere else. It’s something unique that fans can only get there. If you don’t have cute products to take photos of, then post photos from your most recent events, include special videos users can only see on Facebook, create applications or games that enhance their experience, etc. The idea is to give them something they can’t get anywhere else.
Give Heightened Brand Access
This is a biggie for me. Facebook gives off a much more personal vibe than many other social networking sites. If I’m going to fan you on Facebook it means I like you enough to “out” that relationship to my friends and family. It’s kind of like admitting to Facebook that you’re In A Relationship. It’s a big deal! So give people something for that efforts. Offer them a heightened brand experience that they can’t get by being a passive observer.
What does that include?
- Ask for (and listen to) their opinions on new and existing products.
- Invite them into your testing process.
- Ask them what new services/products they’d be interested in seeing.
- Let them name the secret project you’re currently working on.
- Give them that behind-the-scenes look at what you’re doing.
- Consult them on business issues.
- Create an idea board and use Facebook as your unofficial stream team.
Bring them into the organization and make them part of what you’re doing. Going back to my Twitter poll, @gregheadley gave one of my favorite answers of the bunch. He said he wants to feel like he’s ‘part of an exclusive club’ and being taken ‘past the velvet rope’ while the rest of the crowd is waiting in line. That’s such a fantastic visual for business owners to hold on to! You want to make your page your VIP room and treat your members to an experience they simply can’t replicate anywhere else on the Web.
House Great Interactions
Twitter folks @birdonthestreet, @nicholaswyoung and @loribourne responded that they prefer fan pages that house great conversations between members. Nicholas said he was looking for a forum that helps people not only discover the brand, but one another, as well. And I think that’s pretty important.
For example, another Facebook page I’m part of is the one for Harvey’s Original Seatbeltbags. I’ve been a (real-life) fan of these bags for years, but joining tCreahe fan page has taken my experience with the brand to a whole new level. Through the community, I’m able to not only stay up to date on the latest Harvey’s bags, but they do a really great job allowing customers to converse and get recommendations from one another. I get insight on which bags/sizes people like the best, we help one another find bags no longer on the site, we design bags in our heads that we wish Harvey’s would create, and we ask questions that only other Seatbeltbag users would know the answer to. A great community vibe has been created that makes customers even more invested in these bags. That’s something I can’t get from the Seatbeltbags Web site. I can only get it on Facebook.
Make People Feel Part Of Something
This last one is a little tough. Friends @dylanspencer and @virgnianussey both commented that they join Facebook fan pages because of their relationship with the brand. The idea being that they want to align themselves with this company to support the brand or to feel part of something. I noticed this sentiment time and time again while looking at many of the brands I’m associated with. Here’s a brief look at some pages/groups I’ve joined:
- Boston Red Sox
- I’m with Coco/ Conan O’Brien
- I’m not yelling…I’m Italian…that’s how we talk
- I <3 Flavour Café (the local coffeehouse I work at and mooch WIFI off religiously)
I joined these groups because, in a small way, they make me feel like I belong to something. They’re businesses and brands that are personal to me. Of course, this only works if you already have the brand to back you up or you can find a way to attach your brand to some sort of movement (ie I’m With Coco). If you’re brand isn’t so strong on it’s own, perhaps it’s worth finding a way to attach yourself to something else people already love. For example, what if it was Claussen (no offense to the pickle lovers) who was behind the Can This Pick Get More Fans Than Nickleback page? How might that have helped their own brand recognition and engagement?
While we all feel Pat’s frustration, telling people not to send Facebook fan requests is like Michael Gray asking SEO bloggers to step away from the keyboards a few years ago. My guess is that Pat wouldn’t mind people sending him Facebook fan requests if they were for topics and brand he was passionate about and that offered him value. The problem is, they’re not. And that’s what we need to fix. However, once you HAVE created a rocking Facebook fan page, don’t be afraid to tell the world about it. Self promotion rocks when it’s done right.
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About the Author
Lisa Barone is the Chief Branding Officer of Outspoken Media. She's also a very active Twitterer, much to the dismay of the rest of the world.
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